Avoid SEO Mistakes

In our effort to Optimize our websites for Search Engines, Google in particular, we often cross the limit in our attempt to be at the top. As it is oft quoted

Excess of Everything is BAD

So what should you avoid doing to prevent negative indexing or crawling by bots and getting listed in banned or rouge sites?

With any SEO marketing, there are many things that can have a negative impact on your ranking.

The list below is a pointer that may negatively affect a spider’s ability to crawl a page or its rankings at Google.

Server is Often Inaccessible to Bots.
Did you put an .htaccess file with entries you are not sure about? Does .htaccess allow bots to visit your pages? (OK you don’t want it to visit all folders, but I hope you haven’t blocked folders where the bots SHOULD go!)

Duplicate Content Within the Site, as well as on the Web
Right, we know someone is doing good on the web, gets 1K+ unique visits to his / her blog and thus you get this idea that copying the content would get you some of the visitors, since Google and other search engines would get the same data on your site. WRONG – Most of the search engines avoid duplicate content, and chances are that instead of getting few more visitors, you may get none, since your pages would not get indexed, or worse – you may get banned and lose all your adsense revenue.

Golden Words – BE UNIQUE

External Links to Low Quality/Spam Sites.
A post at DigitalPoint to link to a site for $$ per month, and you jump to grab the opportunity. How would it affect your site, if you have external links? In case you didn’t know, linking to low quality or spam sites would give your site a negative rating and thus lower your rating (if you have any). Chose Carefully what you link to, sometimes letting go a few $$ is better then to lose your market.

Duplicate Title/Meta Tags on Multiple Pages.
You got the keyword right, and lo and behold, search engines have indexed your site and you enjoy the hits coming via search engine. Does this last forever? Unfortunately NO. You can fool search engines once or twice but soon, duplicate tags and meta tags on multiple pages would get the attention and you may notice pages getting off the list till Google cleans up entire history of your site from their records. Do everything within moderate limits, not too little, not too much!

Overuse of Targeted Keywords (Stuffing/Spamming).
Aha, you got this tool that tells you which keyword would get you maximum visitors, and one click change to multiple pages where every sentence has the keyword appearing twice, and more then anything else only keywords are visible all over the place. Search Engine would index you no doubt, but again, as mentioned before – not for long. Very soon the content would get marked as SPAM. Not only do search engines hate over use of keywords, I as an internet user, and believe me most of you as well hate visiting pages where you don’t get information you are looking for, but just get too much of junk and repeated keywords. I mark them off list, and so do search engines. Avoid this at all cost!

When you create a website or write a blog, you are eventually doing it for humans, not search engines, and trust me, if humans like it, so would search engines. So bear this in mind before you start with your SEO tricks and efforts. No fun if you get a lot of traffic, but you end up losing quality visitors to your site. Keep it Simple and Keep it Good for Humans.

What are the things you do for your SEO? Do you like to design for bots or humans? Like my views or would you like to contest what has been written above? Share your views, I would be glad to read and hear from you.

So Long,
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